Accessories Complete your Outfits

We are living in a world which is very different from what it used to be. Our lifestyle has changed drastically from the one that was fifty years ago and the primary reason for this change is the ever changing fashion industry. We usually say what’s in fashion today might not be tomorrow or vice versa. Despite that, we have become close followers of the changes in this fashion industry. If you talk about this century, Fashion Industry has taken the Indian market by storm, and we are now living in an era where a slight change in the trend causes a great impact on the consumer behaviour there by creating an impact on the businesses.

Twenty years ago, nobody would have thought that someday accessories would be associated to men. Yes, nobody thought but it changed and we adapted. Today accessories are not just limited to women; it is a commonly used term for men also. One of the key interesting facts here to notice is that the men’s accessories market has grown at a greater pace than the similar market for women. But why so? How and why this has happened?

If viewed with a sight open perspective, the answer to these queries is pretty simple; the men‘s accessories industry was stabilizing when e-commerce in India was gaining momentum. The companies that took leverage of this changing trend and capitalised on the opportunity that came their way are today known as market leaders of this segment. But keeping yourself at par with the changing market trends is not the sole factor that is responsible for all this hassle, what makes it even hard is entering this competitive segment unless you have too much innovation under your pockets. If you are missing on any one of the aspects you will be somewhere lost in the crowd.

 One such company which kind of used the blend of both of the strategies is Orosilber Joaillerie Private Limited.  A company which was set up in 2001 took this accessories sector quite seriously and never missed the opportunity to show their innovation from time to time which not only just kept them in the market but actually gave them the opportunity to grow regressively so that they don’t go out of the market. Over the period of time Orosilber has come up with magnificent products and accessories that have attracted the customers from different diversities and has helped the brand Orosilber to flourish more and more.

Orosilber is a well known brand in the market for women’s jewellery. They not only just excel in accessories like silver chains, bracelets, pendants, necklaces, rings and earrings etc, they have a strong footprint in the market as a renowned brand. Apart from the women’s accessories, Orosilber offers accessories for men that are concomitant with the latest trends buzzing the markets. It offers products that are unexcelled in terms of quality, style and design. Orosilber pioneers in producing designer cufflinks, beautiful ties and belts, genuine leather wallets, fancy pocket square sets, stylish rings, customised gifts and much more. Adding more to the list are a few more products specially targeted for men’s market: shaving razors and brushes, tie clips, tuxedo sets, collar stays, pins and studs, handkerchiefs, hats etc.

The list is quite long and never ending, and it is evidently visible that the opportunities present in the market are quite high in number, if you are able to pitch in to the right people, at the right time and in a right place your unique selling parameter (could be your innovation or your service or any other factor) can take you forward.

But just stating the above argument will be like telling one half of the story and it will be unfair not to mention the challenges that any company faces while entering this segment or rather sustaining in this sector. As per a recent survey it was shown that men are choosier than women when it comes to accessories, men want more options to choose from the things that a particular store offers. So just innovation thing won’t fetch you the heights, you probably think of achieving. The aspect that is required is more of a service factor and what matters the most is your brand value among the section of the society who has just started to use these products and have recently emerged as a part of the growing change in market trends.

If we talk about Orosilber, despite offering so many variants in the products the company also specialises in providing ample amounts of choices in terms of colours, designs and shapes etc.  The goods can be customised as per the needs and requirements of the customer moreover the door to door delivery adds to the convenience quotient for the consumers. The brand value of the company can be estimated from the fact that all the major players in the e-commerce sector are selling Orosilber’s products. Whether it is a Jabong or a Filpkart or even Snapdeal, each and everyone is selling their products to make their profits. If their businesses grow, it is high probability that you might have a got a bit of the golden spoon too.

As told beforehand also, Orosilber has identified the growth and opportunities in the market and has provided elegant and luxurious products in the past, the consumers have gained good amount of trust in the brand. Hence now the company is focussing to continue on these terms and expand even more on the innovation, customer satisfaction and delivery of high quality luxurious accessories to its customers because they say “Business is like a bicycle, in order to move you have to constantly put in efforts.”