Started in 2001, Orosilber is an iconic Indian brand that deals with
fashion accessories for men, women and kids. It has grown from being company to
a brand in just a decade of experience in the industry.
But what makes it different from the rest of the business firms? How
has the company managed to grow while the other are struggling to even make a start?
The answer to above questions is no single strategy. Apart from the
dedication, hard work and innovation there are a few key points that make this
company different from others and those have been the real success mantra for
this company.
1. Stylish accessories for
men and women
Orosilber has a wide variety of fashion accessories for men, women
and kids. The company is a pioneer and the market leader in this segment with a
huge customer base and fan following. The product range includes designer
cufflinks , attractive silk ties, handcrafted leather belts, authentic leather
wallets, customised gifts, sterling silver jewellery, stylish pocket square
sets, classy and modern rings, premium collection of pendants and pendant sets,
anniversary gifts, retirement gifts, executive business gifts, custom made
gifts and much more. The products are available in many shapes and sizes; additionally
there is a large colour variant to choose from. The products are of utmost
quality matched to the best possible combination of fashion and class. The
company aims not just to sell; they aim at providing an exquisite shopping experience
for their consumers.
2. Drop Shipping
Even in this era many companies limit their offerings because of the
fear of inventory management costs. Orosilber gives leverage to its partners of
just selling and frees them from the trouble of stocking its goods. They follow
the phenomenon of Drop shipping thereby making it easier for their partners to
sell their products. Their partners just have to display and sell out the
products and rest all the hassles of delivery are taken care by Orosilber. This
method has particularly helped various online start-ups that faced the
challenges of limited resourcing and ultimately growing the importance and
brand value for Orosilber. As a partner you don’t need to worry about any
marketing, operations or even customer service related aspects of the product,
you just have to facilitate the sales more or less adhering to the concepts of
affiliate marketing. The strategy has worked and today even bigger players like
Jabong are following the footsteps.
Orosilber is known for its license merchandised segment that caters
to your zeal related to sports, movies, super heroes, music and much more. It
provides you with so many options, a lot of designs and amazing colour variants
to choose from. The available variety is trendy and super classy. As mentioned
above Orosilber operates in movies, sports, music, cartoons and super heroes
merchandising segment with product range including Cufflinks, Tie Clips, Label
Pins, Belts, wallets, key rings, caps, hats, dog tags, money clips, key rings
and much more. The products have received ample amount of love and affection
from the consumers and some of them still remain the hit of the market. More
than the availability and quantity the company has paid focus on innovation and
being a distinct player in the market. They have made sure that they don’t copy
from their competitors and remain a brand that is known for its
distinctiveness.
Orosilber has generated a lot of goodwill from excelling in this
particular segment. They operate on a very basic funda “You design it and we
make it”. They offer an exclusive range of customised products for individuals
and corporate. Every product is designed with unparallel precision and is
regularly reviewed by the customer. The quality and durability are the two most
important aspects of this segment which they focus on. They design customised
accessories keeping in mind the brand value of the customer particularly in
case of corporate. The team pays heavy attention to make a product which
matches the customer expectation and ensures that the product will be an asset
in promoting their brand. They have catered to a lot of big corporate firms
that not only have praised their products but have actually been their loyal
customers.
5. Their own set of
cartoon characters
Last but not certainly not the least, the company has come up with a
cartoon series of its own and has decided to launch several merchandise based
on the same. By this their aim is to attract the kids market and hope to do
equally well in this section too. Some of the products that they have launched
in this section are again matching the standards. The buzz for the characters
has already started in the market among the kids. They have advertised about
the characters via social media and if they are able to create what they wish
for, there is no stopping this company.
Summarizing, these were the key points that became the backbone of
the company’s success but side by side we can’t ignore other smaller aspects that
includes hard work of the employees, vision of the designers, dedication of the
craftsmen and leadership of the officials. If they keep on continuing like this
they can certainly redefine the concepts of selling accessories.
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