With “stay-connected” becoming the new fad amongst the younger generation, internet has shaped up in a way nobody would have imagined a decade ago. Right from social networking sites to online shopping portals, you name it and internet would serve your demands on a platter. Taking cue from this increasing fetish, e-commerce websites have come up in increasing numbers. And the best thing about them, as the youth sees it, they offer prices that seem unrealistic at times!
Imagine you saw a pretty pair of stilettoes in a store the other day, but the price tag just makes you hate your bank balance more than ever before. You go back home, go online and Voila! That same pair is on for a sale at a whopping 30% off. How? Well that’s the power, or as they call the marketing strategy, of an online store. With no display showroom rents, no distributor or retailer transactions, these online stores offer a wide range of products, from home appliances to clothes to gadgets, at prices discounted considerably.
Also now with schemes such as try-at-home, choose and buy, the popularity of online shopping is at a rise. The free home delivery and discounts on bulk shopping are the added temptations. The youth nowadays, with ambitions demanding all of their time are sometimes deprived of the age old vent-out of window shopping and even if that is taken care of over weekends, lack of variety at one stop plays a spoilsport. But with online shopping comes a bucket full of options to choose from.
The customization of one’s own apparels, gift wrapping and sending across to a defined address are the other temptations that online shopping offers. And all of this at a surprisingly low price. So, as they say, online is the new in-thing!
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